Concurrent Workshops

Delegates to the Australian Regional Tourism Convention will be asked to come prepared for a series of workshops to be held during the event.

Convention delegates will choose two of the four workshops offered which are:

• Labour and Tourism – Attracting and Retaining the Right Staff
• Marketing and Tourism – How to Reach Your Customer
• Understanding Your Market – Adapting to Changing Consumer Behaviour
• Future Proofing – Preparing to Face Tourism’s Future Challenges

For each of the two workshops chosen, convention delegates are asked to bring with them four challenges concerning tourism in their region for discussion during the workshops, where participants will then together determine appropriate solutions.

Interactive workshops have remained one of the most popular features of the Australian Regional Tourism Convention which is proudly supported by Tourism Australia (TA).

Labour and Tourism – Attracting and Retaining the Right Staff

• addressing the issues around skill and labour shortages
• attracting, retaining, training and rewarding the right staff
• education challenges for the future of the industry

Marketing and Tourism – How to Reach Your Customer

• distribution in the future
• the role of new technologies as distribution tools
• moving away or integrating with te traditional tourism marketing channels

Understanding Your Market – Adapting to Changing Consumer Behaviour

• growing regional tourism business in an increasingly competitive environment

Future Proofing – Preparing to Face Tourism’s Future Challenges

• environmental corporate governance
• meeting consumer expectations of how the tourism industry will be acting responsibly and managing its impact on the environment

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